H like Hala
Hello! I’m Hala Fayad, a product and UX / UI Designer with 10+ years experience, based in Paris, France.
By the time I graduated in 2007 from the American University of Beirut with a BFA in Graphic Design, I had already worked on major campaigns for an international advertising agency in Dubai. As a motion & interactive design fanatic, I then decided to enroll in a post-graduate program in multimedia at IESA Multimedia in Paris.
In 2008, I worked on my first assignment for Marvellous Mobile, part of Isobar / Carat Paris, where I designed mobile websites, applications, and interactive tools for clients like Adidas, BMW, Coca-Cola, etc.
That same year, searching for a big challenge, I joined Proximity BBDO Dubai as a UI Designer. Besides designing the new website for a major local newspaper 7Days, I juggled briefs with a team of talented international individuals from clients like Pepsi, M&Ms, Emirates Airlines, Mars, Jeep, etc.
Paris called back! In 2009, I joined La Deuxième Maison - Makheia Group, an agency specialized in Sustainable and Social Communication. I was the Lead UI Designer / Art Director for seven years on web & mobile projects for clients such as Mairie de Paris, Danone, L’Oréal, IKEA, Lafarge, Bouygues, Elior, ClubMed, SNCF, Accor, etc.
Since 2016, I work as a UX / UI Design freelancer for a diverse portfolio of clients from the young startup to the big insurance company.
I am an unresting learner, piling design books, binging on podcasts, always searching for inspiration and ideas. A great multitasker, I am a team player who initiates creative solutions for any given problem.
Since 2016, I work as a UX / UI Design freelancer for a diverse portfolio of clients from the young startup to the big insurance company.
I am an unresting learner, piling design books, binging on podcasts, always searching for inspiration and ideas. A great multitasker, I am a team player who initiates creative solutions for any given problem.
In October 2019, I joined Ironhack, a UX UI Design Bootcamp focused on:
➜ User Center Design, Design Thinking, UX Interaction Design
➜ UI Design (Sketch, InVision, Figma, Marvel, Principle)
➜ Intro to Front-end Development (HTML5, CSS3, Bootstrap)
➜ 6 design sprints of 1 to 2 weeks each
➜ User Center Design, Design Thinking, UX Interaction Design
➜ UI Design (Sketch, InVision, Figma, Marvel, Principle)
➜ Intro to Front-end Development (HTML5, CSS3, Bootstrap)
➜ 6 design sprints of 1 to 2 weeks each
My final project for Achylles was voted Best UX UI Design project.